The arrangement will be disclosed tomorrow, and the HP logo will feature on the sleeve of Real Madrid’s jersey.
According to MARCA and AS, Real Madrid plans to unveil HP as one of the club’s primary sponsors tomorrow. The club hinted at the announcement on social media.
HP will not only sponsor, but also get sleeve space on the famous white kit. While Fly Emirates retains great real estate on the front of the shirt, HP’s addition adds another layer of distinction and financial muscle to the world’s most expensive garment. The IT company is anticipated to pay Real Madrid €70 million each year for the agreement. When you add Adidas’ massive €120 million annual donation, the Fly Emirates partnership, and now HP’s involvement, we’re looking at a shirt that’s more than simply a piece of apparel; it’s a €200 million statement of intent and worldwide appeal each season. Real Madrid once again proves its unique ability to combine heritage with cutting-edge commercial strategy, cementing the club’s position at the pinnacle of world football both on and off the pitch.
Typically, the club budgets for player sales of roughly €80 million every season; this new partnership would alleviate some of the financial burden from player sales. Adding sponsorship to sleeves is an increasing trend in sports, and Real Madrid has now landed a lucrative agreement, with an official announcement due on February 2, 2024.
